Digital markting

Digital marketing is the use of online channels and technologies to promote products and services. It encompasses various strategies, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising. The goal is to engage audiences, increase brand visibility, drive traffic, and generate leads or sales through digital platforms. Digital marketing allows for targeted campaigns and measurable results, making it an essential component of modern business strategy.